Bringing macys.com to Market

Located in San Francisco and New York, our marketing teams strategize, execute and analyze our multi-channel marketing campaigns and promotions on macys.com. We find and engage our customers, ensuring they enjoy a consistently superior experience with our iconic brand.

Not sure where you’d fit on our marketing team? If you enjoy working with smart, inspired people and thrive in a highly innovative environment, you’re already sounding like a good fit. Our marketing jobs offer a wide range of opportunities.

Marketing Teams

Marketing Analytics & Marketing Systems

If you’re all about metrics, you may measure up here. Our marketing analytics & marketing systems groups are highly advanced teams of marketing analysts, statisticians and data scientists. They assess the performance of our digital marketing in order to fully understand the macys.com customer and optimize the return on investment. Through in-depth analysis, the teams are able to provide insights and actionable recommendations to improve Macy’s online marketing campaigns.

Retention Marketing

Retention in marketing is a crucial piece of the puzzle that so often gets overlooked. But at Macy’s we have a team dedicated to managing the customer contact strategy, lifecycle and end to end execution for all digital retention channels, including email, SMS, MMS, push notifications and site targeted content.

Acquisition Marketing

Our acquisition marketing team brings return on investment to a new level. They intelligently manage a portfolio of tactics to drive traffic, conversion and retention, ensuring that customer engagement, traffic and revenue targets are achieved globally. This team is split into different focuses, including:

  • Paid Search or SEM (Search Engine Marketing)
  • Natural Search or SEO (Search Engine Optimization)
  • Partnerships Marketing (Affiliate Marketing)